Reputation Management Workshops

Reputation management workshops and strategies

Start-ups, SMEs and charities – establish and protect your reputation in the face on threats.

In a report for the Chartered Institute of Public Relations, 58% of business leaders said reputational risk was one of their top five risks in 2024.

Reputation takes a beating when performance does not match expectations. It goes much deeper than communications.

Two 2-hour workshops are at the core of the programme. At the end of this, your senior leadership will have a grasp of:

the cultural and societal context in which you operate
potential threats to your reputation
the opportunities you have to enhance that reputation

There is an optional third module during which you will start to:

plan your response to reputational threats
define messages you will proactively communicate with your stakeholders

360 Integrated PR also provides ongoing consultancy to develop a full reputation management programme for your organisation.

Session 1 – 2 hours

Introduction – what is reputational risk and why does it matter?
Review organisational objectives
Clarify core principles and values
Stakeholder Analysis and Prioritisation
Stakeholder expectations

Session 2 – 2 hours

Recap goals, principles and stakeholder priorities
Identify reputational threats across six areas:
- financial, quality of service, safety and safeguarding, ethics and representation, geopolitical, cyber and others
Identify reputational opportunities
- where your expertise and positioning enable you to exceed expectations

At the end of these sessions, 360 Integrated PR will provide a summary report of the results, including a matrix of threats and opportunities. This provides the organisation with a practical tool to facilitate further internal discussion and, above all, action.

The final session can be undertaken immediately or after the client has reflected on the results and developed them further. We recommend less than three months between session 2 and 3 to maintain momentum.

Recap threats and opportunities
Create messaging to engage stakeholders
Plan response to threats
- Grade threat responses – gold, silver, bronze level
- Actions to take now – e.g. rehearsed statements required, allocate crisis team responsibilities, rebuttal strategy, monitoring priorities
- Identify further work required – e.g. executive media training, team briefings, induction packs, ongoing staff training

At the end of this session, 360 Integrated PR will provide clients with their reputation management starter kit to enable further in-house reputation development.

These are senior management workshops but, like any effective communications exercise, they benefit from input from people in front-line operations. Therefore, 360 Integrated PR also offers a pre-workshop employee focus group which draws ideas and challenges from within your wider team and provides fresh input to the board-level discussion.

Individual sessions £1,000 each + VAT

Sessions 1, 2, and 3 booked together £2,500 + VAT

Employee focus group £700 + VAT

BOOK YOUR REPUTATION MANAGEMENT STARTER PROGRAMME NOW

+44 (0)2381 845 025

Make an Enquiry

Whether your organisation is a multi-national, SME, start-up or charity, Philip Tutt’s public relations skills will help protect and enhance its reputation if you have a burning desire to improve society. Fill out the enquiry form below to see how Philip can help you…